The Technology Acceptance Model helps us to understand why technology is adopted. TAM, as it is better known, asserts that if a user perceives a technology to be easy to use and they perceive it to be useful for their needs, they will be more likely to use the technology. This would lead to their ‘actual’ use of the technology.
Used some Clipchamp tools to make this video, check them out at
In particular their video editor is really useful and easy to use (pun intended): .
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Technology Acceptance Model
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Technology Acceptance Model
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Is research youtube becoming a thing?
Excellent series of videos, tks for sharing. I'll use it in my class.
Execelent material! Thank you!
I recommend seeing TBP also. TAM came from TPB and focused in attitudinal variables to deal with mandatory technologies (in a organizational environment for instance). The normative variables of TPB (like personal image) are important for voluntary technologies, like a cell phone.
I totally agree that any model is a reduced view of reality. That is the porpose of a model: to focus some aspects of a problem in order to better understand it 😉
Great Content bro, You got a SUB
Hello ! thank you very much for this video, however, would you have an example of a technology that is not useful and not easy to use, but that still exist? when you talked about it at 3:00
I really liked this – Thank you 🙂 At the end of the clip you say that there are other model that have since been developed, could you name them so i can research further?
The example of the iPhone, I don't agree. Ease of use and usefulness could have been derived from research and advertisement, for the potential users
Thank you
Thank you very much ! Very clear explanation
I really liked the video, but everything kinda "shaking" is really annoying. Keep up the good work, though!
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I love this…
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I love this…