5 Tipps für erfolgreiches B2B Online Marketing in 2019 | morefire b to b digital marketing

🚀 Customer Journey, Google & Co will also play a major role in online marketing in 2019. Find out here 5 tips on how you can operate successful B2B marketing and generate deals this year as well. Click here for the e-book “5 + 2 Google Ads B2B Tricks” 👉 📔 Even more FREE tips? Our experts regularly write eBooks. There is something for everyone 👉 _____________________ 00:00 – Complexity of the customer journey 01:12 – Offline or online marketing 02:17 – Independence from Google 03:34 – Use of brands & stories 04:55 – Linking marketing and sales 06 : 31 – Implementation of the tips _____________________ 🔔 Don’t miss any more online marketing insights and subscribe to our channel: 🔔 🔥 More information on #morefireOnlineMarketing 👉 🎥 There are even more tutorials on the topic of online marketing in our playlist: 🔥 The customer journey becomes more complex over the years More and more touchpoints, content and more information have been added to the customer journey, which makes it longer and more complex. It is therefore important that you are constantly present with information online, be it on Google, but also on specialist websites and social networks. The earlier you are present, the higher the likelihood of generating a deal. 🔥 Use online & offline together Connect both channels and use them by coordinating measures. Use your strong blog articles by making sure that trade magazines write about them and advertise your booth online. It is important that you generate many touchpoints and that you record them in CRM. 🔥 Don’t depend on Google Google is the first port of call for research, so you should be there. However, SEO and Google Ads have become more competitive and expensive over the years. Therefore, you should be present on XING, LinkedIn and other social networks, as well as on industry portals. Create content that will attract users and bring them to your website, where you can collect your data via e-books, white papers, etc. You can then use this data to operate them at the push of a button and are not dependent on Google. 🔥 Brands & stories are important Even in the B2B sector, people buy from people, so factors such as likeability, trust and the presumption of competence are decisive. So tell compelling stories in which your products successfully solve problems and show real people, not stock photos. This increases your credibility and professional authority. 🔥 Combine marketing and sales In many companies these areas are still strictly separated, but it is important for the growth of your company that they work together. Create a joint roadmap in which the goals complement each other and measures build on one another. This can generate better leads and let sales know how to convert those leads into deals. If you want to participate in the Champions League, you can also combine product development, marketing and sales. 🔥 How do you implement all of these tips? 1. Determine the status quo Check your presence in the customer journey, how well your offline and online measures are interlinked and whether you are using as many platforms as possible. If this is not the case, take care of it! 2. Talk about solutions, not product features. Tell success stories of how your products solved other people’s problems and follow this story through the entire customer journey. 3. Connect points 1 and 2 Be present in the Custoner Journey with suitable messages and a well-rounded story. Marketing and sales have to work together for this. # b2bMarketing # b2bOnlineMarketing Do you have any questions or are you interested in our services? Just give us a call: ☎ 0221 – 58 47 87 00 You want to know where we hang out? You can find us here: Facebook: Twitter: Instagram: Xing:.

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5 Tipps für erfolgreiches B2B Online Marketing in 2019 | morefire

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