Digital Marketing: Personalization, Data, and Best Practices (Robert Tas, McKinsey) CXOTalk #256 digital marketing analytics in theory
How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why… Read More »Digital Marketing: Personalization, Data, and Best Practices (Robert Tas, McKinsey) CXOTalk #256 digital marketing analytics in theory